Do We Want Prices to Fool Us?
April 17, 2013 • by Joseph Sunde
J.C. Penney recently gave up on last year’s strategy to abandon sales and coupons in favor of “everyday low pricing.” As an article in the New York Times points out, “simplifying pricing, it turns out, is not that simple”:
“It may be a decent deal to buy that item for $5,” said Ms. Continue Reading...