Black Friday and the Moral Goodness of the Market Economy
Religion & Liberty Online

Black Friday and the Moral Goodness of the Market Economy

acton-commentary-blogimage“The real question is not does morality inform the market,” says Rev. Gregory Jensen in the second entry of this week’s Acton Commentary, “but whose morality informs the market.”

Consumer disapproval of Black Friday has caused a drop in demand. Consequently, retailers have curtailed their investment in these kinds of sale events. If economics is agnostic as to what motivates the change in demand, as a Christian I can’t be. Retailers are responding to the moral cues of shoppers and so changing their marketing strategy to conform to the moral demands of consumers.

The full text of the essay can be found here. Subscribe to the free, weekly Acton News & Commentary and other publications here.

Joe Carter

Joe Carter is a Senior Editor at the Acton Institute. Joe also serves as an editor at the The Gospel Coalition, a communications specialist for the Ethics and Religious Liberty Commission of the Southern Baptist Convention, and as an adjunct professor of journalism at Patrick Henry College. He is the editor of the NIV Lifehacks Bible and co-author of How to Argue like Jesus: Learning Persuasion from History's Greatest Communicator (Crossway).