Black Friday and the Moral Goodness of the Market Economy
Religion & Liberty Online

Black Friday and the Moral Goodness of the Market Economy

acton-commentary-blogimage“The real question is not does morality inform the market,” says Rev. Gregory Jensen in the second entry of this week’s Acton Commentary, “but whose morality informs the market.”

Consumer disapproval of Black Friday has caused a drop in demand. Consequently, retailers have curtailed their investment in these kinds of sale events. If economics is agnostic as to what motivates the change in demand, as a Christian I can’t be. Retailers are responding to the moral cues of shoppers and so changing their marketing strategy to conform to the moral demands of consumers.

The full text of the essay can be found here. Subscribe to the free, weekly Acton News & Commentary and other publications here.

Joe Carter

Joe Carter is a senior writer for The Gospel Coalition, author of The Life and Faith Field Guide for Parents, the editor of the NIV Lifehacks Bible, and coauthor of How to Argue Like Jesus: Learning Persuasion from History’s Greatest Communicator. He also serves as an associate pastor at McLean Bible Church in Arlington, Va.