But maybe (like me) you don’t like beer , or (also like me) you’re a Southern Baptist and aren’t supposed to condone beer commercials, or maybe (again, me) your just tired of the anthropomorphizing of Clydesdale horses. Beer commercials are also uninspired, they don’t generally tell us much about ourselves as a people (other than that Americans like to drink beer). That’s why I prefer the commercials that focus on vocation and stewardship.
Ads that focus on how we use (or misuse) our resources and vocational abilities have been some of the best Super Bowl commercials of all time. Here are seven of my favorite examples. What do you think these commercials tell us about the American view of stewardship and vocation?
7. CareerBuilder.com,“Monkey Business”
6. Coke, “Mean Joe Green”
5. Monster.com, “When I Grow Up”
4. Apple, 1984
3. E*Trade, “Wasted Two Million Bucks”
2. Reebok “Terry Tate — Office Linebacker”
1. EDS, “Cat Herders”