In this week’s commentary, I examine the link between delayed gratification and civilization. I use the image of children waking up on Christmas morning to a cornucopia of presents under the tree. But for many this year, the delivery of presents was delayed.
Ray Hennessey writes over at Entrepreneur that our consumption habits and expectations, which exemplify an ethic of instant gratification, have a lot to do with delivery failure. As he writes, there is plenty of blame to go around, but the buck stops, so to speak, with we the buyers: “consumers taking to Twitter and Facebook claiming the shipping giants are modern-day Grinches should spend a moment this Boxing Day examining what role their own habits had in stopping Christmas from coming.”
My advice if your presents didn’t arrive by Christmas morning? Keep calm and Christmas on. There are, after all, a whole eleven days after Christmas morning to continue the celebration!