The Duck Commander’s Business as Mission
Religion & Liberty Online

The Duck Commander’s Business as Mission

Taking a look at these videos will give you a pretty good idea of what the Duck Commander’s mission is. You’ll see how the popular A&E series Duck Dynasty, focusing on the lives of the Duck Commander products, embodies a vision of business as mission on a variety of levels. As Phil puts it, “we all are preachers.”

Here’s Phil Robertson, the Duck Commander, describing his journey to faith in Jesus Christ:

http://www.youtube.com/watch?v=7KwrmlTPI8w

Here’s the Duck Commander on the origins of his entrepreneurial enterprise:

http://www.youtube.com/watch?v=PXVCzo6M640

And finally, here’s the Duck Commander highlighting the TV series as a vehicle for living out the gospel:

http://www.youtube.com/watch?v=LrC1pd4DbWs&

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; PhD, Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy at First Liberty Institute.