Taking a look at these videos will give you a pretty good idea of what the Duck Commander’s mission is. You’ll see how the popular A&E series Duck Dynasty, focusing on the lives of the Duck Commander products, embodies a vision of business as mission on a variety of levels. As Phil puts it, “we all are preachers.”
Here’s Phil Robertson, the Duck Commander, describing his journey to faith in Jesus Christ:
http://www.youtube.com/watch?v=7KwrmlTPI8w
Here’s the Duck Commander on the origins of his entrepreneurial enterprise:
http://www.youtube.com/watch?v=PXVCzo6M640
And finally, here’s the Duck Commander highlighting the TV series as a vehicle for living out the gospel:
http://www.youtube.com/watch?v=LrC1pd4DbWs&
