The Duck Commander’s Business as Mission

by Jordan J. Ballor • March 13, 2013

Taking a look at these videos will give you a pretty good idea of what the Duck Commander’s mission is. You’ll see how the popular A&E series Duck Dynasty, focusing on the lives of the Duck Commander products, embodies a vision of business as mission on a variety of levels. As Phil puts it, “we all are preachers.”

Here’s Phil Robertson, the Duck Commander, describing his journey to faith in Jesus Christ:

http://www.youtube.com/watch?v=7KwrmlTPI8w

Here’s the Duck Commander on the origins of his entrepreneurial enterprise:

http://www.youtube.com/watch?v=PXVCzo6M640

And finally, here’s the Duck Commander highlighting the TV series as a vehicle for living out the gospel:

http://www.youtube.com/watch?v=LrC1pd4DbWs&

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.

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