That commercial, the one where all the celebrities and guys in collars and habits are talking about raising your “voice” for the world’s poor, has been nominated for an Emmy award for best TV commercial.
It’s the one that ends with the voice of Tom Hanks saying, “We’re not asking for your money. We’re asking for your voice.”
In one sense, that is totally true. If those behind the ONE Campaign had their way, they wouldn’t “ask” for your money. They would just have the government take it. It really is all a bit duplicitous.
So they aren’t up front about it…they really do want your money: “If the USA agreed to commit an additional ONE percent of it’s budget, or 25 billion dollars per year, it would cost every American 23 cents a day. I’m ready to do that if it saves lives…are you?” There’s more than one hypothetical in that statement.
But even so, it doesn’t matter what you might answer to that rhetorical question. Even if you aren’t willing, if the ONE Campaign has its way, your money will be taken and used anyway.
Maybe the slogan should be: “We don’t want you to give your money. We’ll just take it instead.” This adds a whole new dimension to the idea of charity.