Men without chests

by Jordan J. Ballor • June 8, 2005

In the spirit of C. S. Lewis’ classic The Abolition of Man becoming available online, I pass along this story:

Macho man is an endangered species…fashion industry insiders say.

A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.

Asks Pierre Francois Le Louet, the agency’s managing director, “We are watching the birth of a hybrid man. … Why not put on a pink-flowered shirt and try out a partner-swapping club?”

We’re waiting for confirmation whether the study actually examined any men outside the borders of France.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.

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